Chris Stone: Desktop Ping Pong: Many Happy Returns!

Desktop Ping Pong: Many Happy Returns!


Description

Ping pong lovers can now take their favorite sport with them wherever they go! This newest addition to our growing line of desktop sports mini kits contains all you need to get a competitive ping pong game going in minutes. Included are two mini paddles, easy-to-assemble desktop net, one ping pong ball, and a 32-page booklet that provides history, tips on game play, and fascinating trivia surrounding this popular sport.

The author opens each chapter with an historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, with dozens of additional real company examples, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn. Unfortunately, that’s exactly what makes it so easy to cross the line. Bobby's a classic urban teenager. He's restless. He's impulsive. But the thing that makes him different is this: He's going to be a father. His girlfriend, Nia, is pregnant, Desktop Ping Pong: Many Happy Returns! pdf and their lives are about to change forever. Instead of spending time with friends, they'll be spending time with doctors, and next, diapers. They have options: keeping the baby, adoption. They want to do the right thing.


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Author: Chris Stone
Number of Pages: 32 pages
Published Date: 23 Sep 2010
Publisher: Running Press
Publication Country: Philadelphia, United States
Language: English
ISBN: 9780762439539
Download Link: Click Here
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